What is "Garotas no Controle" ?
Exclusive videocast from Oi, led by funBABE and Ana Xisdê, with an incredible squad of gamers talking about the championship, girls in the game and much more! Streamed directly from the MEG Finals
Visual identity(Logo concept)
The concept behind the "Garotas no Controle" logo is to emphasize the presence of women in the gaming industry. With a retro vibe inspired by 8-bit graphics, the logo combines elements from the past with a modern, geometric sans-serif typography. This fusion of old and new creates a unique and memorable visual identity.
To reflect the branding colors of the company "Oi," the logo embraces a "chaotic" minimalist approach. This is achieved through the application of glitch effects across various assets of the logo. The result is a simple yet playful visual style that captures attention and embodies the essence of the program.
Motion Theory Behaviour
The combination of pixels, distortion, neon green, and animations that bring a gamer and technology aspect results in a visually stunning, modern, and creative experience.
Integration of Visual Identity
We utilized the assets created to compose the visual identity throughout the entire project, from broadcasting to video inserts, as well as in the scenography and printed materials that comprised the event.
C R E D I T S
Creative Director: Raphael "PDN"
Art Direction: Wendel Hilario
Design: Georgia Lobo | Almir "Neto"
Motion Design: Augusto Junior | Bruno Merli
Editing: Victor "zero" Rocha | Adryano "Koneko" Apolinário | Ian Farias
Scenography: Carla Fernandes | Georgia Lobo
GFX Integration: Ward Live Produções (Késia)
GFX Operatos: Gustavo Leal
Lightning Designer: Daniel Freire
Photography Director: André Luiz Bezerra
Mockilink: Anderson Marques
Tech Producer: Rodrigo Vieira
Audio Operator: Savio Luis
Art Direction: Wendel Hilario
Design: Georgia Lobo | Almir "Neto"
Motion Design: Augusto Junior | Bruno Merli
Editing: Victor "zero" Rocha | Adryano "Koneko" Apolinário | Ian Farias
Scenography: Carla Fernandes | Georgia Lobo
GFX Integration: Ward Live Produções (Késia)
GFX Operatos: Gustavo Leal
Lightning Designer: Daniel Freire
Photography Director: André Luiz Bezerra
Mockilink: Anderson Marques
Tech Producer: Rodrigo Vieira
Audio Operator: Savio Luis
